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  • Objective

    With home products ranging from 5-50L, across 9 projects in Maharashtra  and 100,000 houses on sale in the next 5 years, to become India’slargest affordable housing company

     

    Actions

    • In a first for this brand, we launched an inter-city project in Mumbai, called Chembur-Central to showcase their ability to deliver an affordable product (Sub 50Lac for 1BHK). The ‘Don’t Over SOCH IT’ campaign was a pan India campaign with marketing budget of 15 cr.
    • We took charge of the CEO’s personal SOCIAL MEDIA accounts on twitter and Linkedinand executed a content-marketing action plan to position him as a ‘Thought Leader’ for affordable housing & a Social Entrepreneur.
    • We engaged international PR firms to interact with the CEO and help spread his vision of ‘1L homes by 2030’ and reach out to like-minded entrepreneurs across the world to help him on his journey.
    • First real estate brand to do post production work for TV Commercial with Shahrukh Khan’s multi- award winning company Red Chilies VFX
    • Brand association with IPL Team Rising Pune Super Giants, 2016
    • We launched the ‘No-Income-Proof’ Home Loan scheme to target a previously untouched audience base of the Informal sector, who generate up to 50% of our national income.

     

  • Results in numbers:

    • Increased brand visibility to 350,000+ premium audience in a day, pan India during the Chembur Central Launch
    • Acquired 100,000+ followers on the company Facebook page in 3 months of activity
    • Listed as one of India’s “Top 10 MostInfluential Brands” on LinkedIn.com in 2017
    • Unique reach of over 3 million people via online PR, and achieved PR value of over 25 cr
    • Monthly sales rate of 2000 units across 9 projects, making XRBIA developers India’s largest Affordable Housing Company

    Results in numbers:

    • Increased brand visibility to 350,000+ premium audience in a day, pan India during the Chembur Central Launch
    • Acquired 100,000+ followers on the company Facebook page in 3 months of activity
    • Listed as one of India’s “Top 10 MostInfluential Brands” on LinkedIn.com in 2017
    • Unique reach of over 3 million people via online PR, and achieved PR value of over 25 cr
    • Monthly sales rate of 2000 units across 9 projects, making XRBIA developers India’s largest Affordable Housing Company
  • Xeco Marketing Pvt. Ltd.

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    360° Marketing Solutions for Real Estate

    1101, 11th Floor, The Affaires Building, Opp. Bhumiraj Costarica, Palm Beach Rd, Sector 16, Sanpada, Navi Mumbai,

    Maharashtra 400705, contact@xeco.in