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    To launch a 100 acre township project consisting of high-rise, low-rise & commercial properties in Mumbai’s fast growing suburb Karjat. 



    • Conceptualizing & Execution of the new Brand positioning ‘Smart Phone City’. The township would be integrated with features empowered by home automation and IoT (Internet of Things) technology
    • Partnered & completed brand activation in association with IBM
    • Developed, launched and promoted first ever customized real-time booking engine for real estate sales with online payments for Sheltrex customers
    • Brand association with IPL Team SunRisers Hyderabad, 2014
    • Mall activation across 10 malls in Mumbai with physical sample flats with furnishing for customers to touch & feel


    Results in numbers:

    • Spread across 6 main media channels with a cumulative spend of 5 Cr , the campaign generated approx. 15,000 leads in the launch month
    • Sold 400 apartments in the first 3 months after launch