Objective
To launch a 100 acre township project consisting of high-rise, low-rise & commercial properties in Mumbai’s fast growing suburb Karjat.
Actions
- Conceptualizing & Execution of the new Brand positioning ‘Smart Phone City’. The township would be integrated with features empowered by home automation and IoT (Internet of Things) technology
- Partnered & completed brand activation in association with IBM
- Developed, launched and promoted first ever customized real-time booking engine for real estate sales with online payments for Sheltrex customers
- Brand association with IPL Team SunRisers Hyderabad, 2014
- Mall activation across 10 malls in Mumbai with physical sample flats with furnishing for customers to touch & feel
Results in numbers:
- Spread across 6 main media channels with a cumulative spend of 5 Cr , the campaign generated approx. 15,000 leads in the launch month
- Sold 400 apartments in the first 3 months after launch