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  • Objective

    PLAYTOR, an affordable housing brand launched by XECO in 2014, wanted to appeal to PuneLIG & EWS audiences in their local dialect.

     

    Actions

    • We positioned this brand to ‘focus on children’ and positioned the product asan adventure home for parents and children to bond & create memories
    • In November 2014 Playtor launched three projects, comprising of 2,500 keys on the outskirts of Pune, near key industrial hubs at Ranjangaon, Rajgurunagar and Paudall with child-friendly hubs like gardens and sport zones, and walking distance from prestigious schools.
    • We produced an emotional TV commercial with a background score sung by the famous Marathi poet & singer Sandeep Khare

     

    Results in numbers:

    • Acquired 20,000+ followers on the company Facebook page in launch month
    • Monthly sales rate of 60 units across 3 projects, making PLAYTOR a serious player in the Pune Affordable Housing Sector
    • Media Spend

  • Xeco Marketing Pvt. Ltd.

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    360° Marketing Solutions for Real Estate

    1101, 11th Floor, The Affaires Building, Opp. Bhumiraj Costarica, Palm Beach Rd, Sector 16, Sanpada, Navi Mumbai,

    Maharashtra 400705, contact@xeco.in