To launch a brand with an F Alliance, targeted to upper mid segment [DINK, SINK, DISK] in Pune’s most buzzing suburb, Balewadi.Our challenge was a real estate competitor with Fashion TV alliance was already announced with first mover advantage.
- Conceptualizing & Execution of the campaign highlighting ‘Fashion meets Technology’
- Campaign included talent associations, event, media &PR
Results in numbers:
- Acquired 20,000+ followers on the company Facebook page in launch month
- Press conference included the top-line PR media from Mumbai & Pune
- Sold 30 apartments amounting to 30Cr of sales in launch month