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  • Objective

    To launch a brand with an F Alliance, targeted to upper mid segment [DINK, SINK, DISK] in Pune’s most buzzing suburb, Balewadi.Our challenge was a real estate competitor with Fashion TV alliance was already announced with first mover advantage.



    • Conceptualizing & Execution of the campaign highlighting ‘Fashion meets Technology’
    • Campaign included talent associations, event, media &PR


    Results in numbers:

    • Acquired 20,000+ followers on the company Facebook page in launch month
    • Press conference included the top-line PR media from Mumbai & Pune
    • Sold 30 apartments amounting to 30Cr of sales in launch month